My Experience

United Medical 
Doctors

Marketing and Brand Strategy Coordinator

    • Translated complex service offerings into clear, targeted messaging and marketing material, strengthening brand positioning and driving more informed, high-quality decision-making among key partners.

    • Used audience insights and engagement data to shape campaign strategy, improving message clarity, engagement quality, and overall growth performance.

    • Organized a 150+ attendee networking event, fostering meaningful connections and contributing to a 25% increase in client referrals from a key partner organization.

    • Created streamlined campaign workflows and execution processes, improving consistency and enabling faster turnaround across initiatives.

    • Managed cross-functional initiatives by aligning internal teams and stakeholders, ensuring projects were executed efficiently and aligned with global business goals.

    • Analyzed performance and engagement data to identify growth opportunities, then implemented targeted outreach and campaign optimizations, contributing to a 15% increase in partner-driven conversions.

    • Developed reporting frameworks that centralized performance data, allowing for faster, more accurate campaign optimization and more confident, data-driven decision-making.

Falcon wEalth Planning

Digital Marketing and Comms Manager

Marketing Coordinator

    • Shaped brand positioning and messaging across campaigns, helping differentiate services in a competitive market and contributing to a 60% increase in company revenue.

    • Developed integrated marketing strategies across paid and organic channels, ensuring consistent, high-impact brand communication.

    • Managed and optimized paid social campaigns, driving an 83% increase in engagement and 35% growth in followers.

    • Led cross-platform content strategy across social, web, email, and podcast channels, resulting in a 55% increase in overall audience engagement across organic and owned channels and a 30% increase in content views.

    • Executed a 300+ attendee client event, managing logistics, vendors, and creative direction to deliver a high-quality brand experience.

    • Led seminar initiatives that generated 20+ introductory meetings and 5 new client engagements within a single event, directly supporting business growth.

    • Directed cross-functional collaboration across executive teams, media, PR, creative, and operations teams to ensure campaigns were delivered on time and aligned with strategic priorities.

    • Managed campaign timelines, deliverables, and vendor coordination, improving execution efficiency and maintaining high-quality output across initiatives.

Library of me

Marketing and Brand Strategy Coordinator

    • Built and positioned a digital storytelling brand that connected with audiences through culturally relevant, emotionally resonant content

    • Defined a clear brand voice and identity that translated across key platforms and supported consistent audience growth.

    • Created high-performing content across TikTok and Instagram, achieving viral reach and generating $2K in revenue within the first week of launch.

    • Used platform insights and analytics to refine content strategy, increasing engagement and strengthening audience retention over time.

    • Launched and managed an online storefront, successfully converting audience engagement into consistent product sales.

    • Optimized product promotion strategies using audience behavior data to drive revenue growth by 20% in a single quarter.

    • Designed and launched products aligned with audience interests and emerging trends, strengthening brand relevance and demand.

    • Managed the full product lifecycle from concept to launch, ensuring cohesive branding and strong market reception.

Saturday Sun

Marketing and Brand Strategy Coordinator

    • Developed a cohesive brand identity centered around creativity, storytelling, and customer experience, helping differentiate the business in a competitive online space.

    • Developed trend-driven content across platforms that increased visibility and drove product demand, resulting in consistently sold-out product drops every week

    • Managed end-to-end e-commerce operations, including fulfillment, packaging, and customer experience, ensuring a smooth and reliable purchasing process.

    • Improved shipping and packaging strategy based on customer feedback, reducing product damage and enhancing overall satisfaction.

    • Designed products aligned with seasonal trends and customer preferences, increasing product appeal and engagement by 30%

    • Designed a thoughtful, aesthetically driven packaging experience that elevated the unboxing moment, increased customer excitement and repeat engagement, while maintaining cost-efficient sourcing.